Discover the journey of Mr Green from its inception in 2007 to becoming a major player in the online casino industry, known for game variety and a strong regulatory framework.
The rise of online gambling in the 21st century has transformed the global entertainment landscape, offering players unprecedented access to casino games, sports betting, and live dealer experiences from the comfort of their homes. Digital platforms have expanded rapidly, driven by advances in technology, regulatory evolution, and shifting consumer preferences. Within this dynamic environment, Mr Green stands out as a significant player—recognized for its innovation, premium user experience, and strong commitment to responsible gaming.
Founded in 2007, Mr Green quickly rose to prominence, setting itself apart through a carefully crafted mix of high-quality games, immersive live casino features, and a robust regulatory framework. Over the years, the casino has not only accumulated a loyal customer base but also garnered critical acclaim, winning over 30 international awards for its offerings and responsible gaming initiatives.
Mr Green was founded in 2007 and launched its first online casino in 2008, initially focusing on providing a modern, engaging experience for slots and table game enthusiasts. The company established its headquarters in Sweden, a country with a progressive regulatory environment for online gambling. In 2016, Mr Green expanded its portfolio by launching both a sportsbook and a state-of-the-art live casino, further broadening its appeal to a more diverse player base. By 2019, Mr Green was operating in 13 countries, holding licenses in Malta, Denmark, Italy, the UK, and Ireland.
A pivotal milestone occurred in January 2019, when Mr Green was acquired by William Hill, a leading global betting and gaming operator, for £242 million (approximately SEK 2.8 billion). Following the acquisition, Mr Green’s headquarters were relocated from Stockholm to Sliema, Malta, aligning with the operations of its new parent company. However, in recent years, William Hill was itself acquired by 888 (Evoke plc), integrating Mr Green into one of the largest gaming conglomerates in Europe.
Mr Green operates as a B2C online gaming platform, offering a comprehensive range of products including:
This rich product mix, combined with advanced technology and a user-friendly interface, has enabled Mr Green to maintain a competitive edge in a crowded and fast-evolving market.
Mr Green has significantly influenced the online gambling industry, setting standards for game variety and responsible gaming practices. Its pioneering features, such as the Green Gaming program, emphasize player safety and education.
The integration into larger entities like William Hill and 888 has amplified Mr Green's market presence, facilitating access to enhanced technology and expansive resources which have fueled growth and innovation.
The journey of Mr Green from an independent operator to part of a multinational gaming powerhouse is noteworthy. After its acquisition by William Hill in 2019, the brand gained access to broader resources and infrastructure, allowing for accelerated growth and international expansion. The subsequent acquisition of William Hill by 888 (Evoke plc) further embedded Mr Green into the global gaming ecosystem, ensuring continued investment in technology, compliance, and customer experience.
Mr Green boasts one of the largest and most diverse game libraries in the industry, with over 1,500 online casino games, including slots, table games, and exclusive titles. The platform is regularly updated with new releases from top-tier game developers, ensuring a fresh and engaging experience for players. The mobile-first approach means a significant portion of the catalog is available on smartphones and tablets—crucial for meeting the expectations of modern players.
The live casino offering is a standout feature, delivering high-quality streamed games with professional dealers in real time. Players can access a variety of classic table games, unique variations, and exclusive live experiences that are rarely found elsewhere. This focus on live gaming has earned Mr Green industry accolades, including the prestigious EGR Live Casino of the Year award.
Mr Green is known for its generous promotional campaigns and loyalty rewards. New players are welcomed with attractive sign-up bonuses, while ongoing promotions, tournaments, and a tiered loyalty program encourage regular participation and enhance player retention. The casino maintains an award cabinet that illustrates its commitment to excitement and engagement within the gaming community.
Recognizing the risks associated with gambling, Mr Green has pioneered the Green Gaming feature, a toolset designed to help players set personal limits on deposits, losses, wagering, and session durations. These measures reflect a broader industry trend towards promoting safer gambling practices and demonstrate Mr Green’s proactive stance on player welfare.
Mr Green holds gaming licenses in some of the most stringent regulatory markets, including Malta Gaming Authority (MGA), UK Gambling Commission, and Swedish Gaming Authority, among others. Compliance with these regulations ensures a high level of consumer protection, transparency, and fairness. The brand’s consistent adherence to responsible gambling standards has been instrumental in building trust with both regulators and customers.
Mr Green’s website and app are designed for intuitive navigation, with a clean layout, fast loading times, and seamless transitions between games and account features. The site is fully optimized for mobile devices, allowing players to enjoy a comprehensive gaming experience on smartphones and tablets.
Customer support is a priority, with multiple channels available including 24/7 live chat, email, and phone assistance. The support team is trained to handle a wide range of queries, from technical issues to responsible gaming concerns, ensuring that help is always accessible.
Mr Green Online Casino has carved out a prominent position in the online gambling market through a combination of game diversity, technological innovation, and a steadfast commitment to responsible gaming. Its acquisition by major industry players has provided the resources for international growth and sustained competitive advantage.
However, the brand faces ongoing challenges, including high competition, regulatory uncertainty, and the need to continually innovate in a fast-paced sector. Despite these pressures, Mr Green’s strong brand recognition, award-winning offerings, and player-centric ethos position it well for future opportunities—especially as digital gambling continues to expand globally.
In summary, Mr Green exemplifies how a focus on quality, responsibility, and user experience can drive success in the competitive online casino niche, making it a benchmark for both players and industry observers.
Mr Green partners with leading payment providers to ensure safe and secure transactions for all users. Our trusted sponsors facilitate smooth operations and effective money management.
Explore how Mr Green's innovative approach is transforming the online casino industry with new technologies and gaming experiences.
A look into Mr Green's comprehensive responsible gaming initiatives, safeguarding player well-being and promoting sustainable gambling habits.
Mr Green continues to stretch its global reach with new markets, bringing its renowned casino platform to more players around the world.
Discover the latest technologies adopted by Mr Green to enhance the gaming experience, ensuring a cutting-edge platform for players.
Mr Green led the discussion at the recent summit, advocating for industry standards and sharing insights on responsible gaming practices.