888 Casino Review

888 Casino stands as one of the Internet's oldest and most established online gambling platforms, having been at the forefront of internet gambling for decades. Founded in May 1997, this platform has evolved from its origins as Casino-on-Net into a comprehensive gaming destination owned by Evoke plc, a major international sports betting and gambling company. The platform represents a significant milestone in online gaming history, becoming the first exclusively online casino to be licensed in the United States in 2013.

Company Background and Licensing

888 Casino was established by Israeli entrepreneurs Aaron and Avi Shaked, along with partners Ron and Shay Ben-Yitzhak, two sets of brothers who revolutionized online gaming. Aaron Shaked reportedly conceived the idea of an online casino while attending a dentistry conference in Monte Carlo. The initial administrative center was established in Antigua and Barbuda in 1997, leveraging the Free Trade & Processing Zone Act passed in 1994 that legalized online casinos in the territory.

In 2003, a pivotal milestone occurred when 888 obtained a gaming license in Gibraltar and relocated its headquarters to the island. This move proved instrumental in establishing the platform's regulatory credibility. The company rebranded from Casino-on-Net to 888casino in 2010 to unify its branding with other 888 brands and launched on the London Stock Exchange in 2005.

Geographic Market Focus and Licensing

888 Casino's core markets are the UK, Italy, Spain, Romania, and Denmark, which together account for 90% of the company's revenue. By 2015, the platform had expanded to be licensed and operating in Gibraltar, New Jersey, Denmark, Spain, and numerous other countries and territories. Gaming Intelligence magazine notably described 888casino in 2015 as "the only truly pan-European casino," reflecting its expansive European presence.

Evolution and Strategic Acquisitions

888 Holdings' growth trajectory includes several significant developments. In 2002, the company expanded its portfolio by launching Reef Club Casino and Pacific Poker, establishing itself beyond its initial Casino-on-Net offering. The company operated Pacific Poker in the US until 2006, when online gambling became illegal in that country, demonstrating its ability to adapt to regulatory changes.

A major corporate expansion occurred in September 2021 when 888casino acquired William Hill International's European business from Caesars Entertainment for £2.2 billion, significantly strengthening its market position. Additionally, in 2017, 888casino expanded its game offerings by signing a deal to include slot games from Berlin-based Merkur Interactive Services GmbH, part of the Gauselmann Group.

Gaming Portfolio and Software Partnerships

888 Casino's game selection encompasses multiple categories powered by various software providers. The platform features a diverse range of slot games, including titles from Merkur Interactive Services and other leading developers. The casino offers traditional table games and an interactive live dealer experience, providing players with options ranging from classic casino experiences to modern gaming innovations.

Market Position and Player Experience

888 Casino maintains a reputation as one of the leading online gambling sites globally and has consistently been at the forefront of internet gambling innovation. The platform provides comprehensive security measures and gambling guidance for both new and current players. As an exclusively online gambling company, 888 focuses entirely on digital offerings without maintaining betting shops or land-based casinos.

The platform's longevity—operating successfully since 1997—combined with its regulatory approvals, significant capitalization, and strategic market positioning, establishes it as a credible choice within the online gambling industry. Its expansion into multiple regulated markets and strategic acquisitions demonstrate its commitment to providing comprehensive gaming services across diverse jurisdictions.

Conclusion

However, it's important to note that regional restrictions apply, and players should verify that the platform operates legally in their respective jurisdictions before engaging with the service.

Latest from the Blog

The Evolution of Online Casinos in Europe

Explore the development and impact of online casinos across European markets.

• Market insights
• Regulatory developments
• Key industry players
• Future trends

How 888 Casino Leads in Innovation

A look into the innovative strategies that keep 888 Casino ahead in the game.

• Innovative technology
• Player engagement
• Dynamic game offerings
• Global reach

Industry News