Inside the Coates Family Fortune
Explore the financial empire of the Coates family and their impact on the betting industry.
- Family-owned legacy
- Innovative leadership
- Global business reach
- Impact on local economy
Bet365 is a leading online gambling company that offers extensive betting opportunities across a variety of sports and casino games.
Bet365 stands as a leading online gambling platform, offering a comprehensive suite of betting opportunities that span sports, casino games, and live entertainment. The evolution of online betting has fundamentally reshaped the gaming landscape, transforming traditional brick-and-mortar gambling into a dynamic, accessible, and global industry. With the rise of digital technology, platforms like bet365 have become central to the modern gaming experience, providing users with 24/7 access to betting markets, live events, and innovative features that cater to a diverse and growing audience.
Bet365 was founded in 2000 by Denise Coates, a British entrepreneur who recognized the potential of online betting at a time when the industry was still dominated by physical shops. Coates, leveraging her background in mathematics, statistics, and economics, launched bet365.com in 2001, marking the beginning of a new era in online gambling. The company's success was built on a bold vision to move beyond traditional betting shops and embrace the internet, a move that would revolutionize the industry.
Bet365 is a family-owned business, with Denise Coates serving as the CEO and majority shareholder. The company is headquartered in Stoke-on-Trent, England, and has a significant presence in Gibraltar, where it moved its international headquarters in 2015 to benefit from favorable regulations. The Coates family, including Denise's father Peter and brother John, play key roles in the company's operations. Bet365 remains privately held, a rarity among gambling companies of its size, and is known for its strong family collaboration and business acumen.
Bet365 has achieved a global reach, serving millions of customers worldwide. The company handles bets exceeding £65 billion annually and is recognized as one of the world's largest online gambling companies. Its market presence is further solidified by its ownership of a majority stake in Stoke City Football Club, highlighting its deep roots in the local community and its influence in the sports world.
Bet365 offers a wide range of sports for betting, including football, horse racing, tennis, basketball, and more. The platform's extensive coverage ensures that users can find betting opportunities across a variety of sports and events, catering to both casual and serious bettors.
Bet365 has revolutionized the way betting is done online with its advanced technology and customer-focused features.
The platform sets standards in real-time betting and intuitive user experience.

One of bet365's most significant innovations is its live betting feature, which allows users to place bets in real time on events such as the next corner kick in a soccer match or the next point in a tennis game. This in-play betting model has become a cornerstone of bet365's success and a standard in the online gambling industry. The platform also provides live streaming services, enhancing the user experience by allowing bettors to watch events as they unfold.
Bet365 regularly offers promotional bonuses to attract new users. For example, new users may receive a $150 bonus for their first wager, making it an attractive option for those looking to start their betting journey. These promotions are designed to enhance the user experience and provide additional value to customers.
To qualify for promotions, users typically need to meet certain requirements, such as making a minimum deposit or placing a specific number of bets. These conditions are designed to ensure that users engage with the platform and take advantage of its features, ultimately enhancing their overall experience.
The bet365 app is a key component of the company's technology strategy, offering a range of functionalities including live betting, game tracking, and real-time updates. The app is designed to be user-friendly and accessible across different platforms, ensuring that users can enjoy a seamless betting experience whether they are on a smartphone, tablet, or desktop.
The bet365 app is known for its intuitive design and reliable performance. Users can easily navigate the platform, place bets, and track their progress in real time. The app's focus on user experience has helped bet365 maintain its position as a leader in the online betting industry.
Bet365's offerings and significance in the online betting industry are undeniable. From its innovative live betting features to its extensive sports coverage and user-friendly mobile app, bet365 continues to set the standard for online gambling platforms. The company's success is a testament to the vision and leadership of Denise Coates and the Coates family, who have transformed a bold idea into a global enterprise. As the online betting landscape continues to evolve, bet365 remains a leader in the market, providing users with a comprehensive and engaging betting experience.
We are proud to be supported by leading industry organizations committed to excellence.
Explore the financial empire of the Coates family and their impact on the betting industry.
Discover how Bet365 has expanded its reach into the American market with new headquarters.
Bet365 has announced unprecedented growth figures for 2025, consolidating its position as a market leader.
The Bet365 mobile app has received new updates, enhancing user experience with innovative features.
Continuing its commitment to community, Bet365 has supported several local initiatives in Stoke-on-Trent and beyond.